TORONTO, April 20, 2022 – Unite for Change, a new platform for cause-based donating, provides Canadians with an innovative way to make meaningful change on Earth Day. Designed to spotlight the most pressing issues of our day, raise funds, and provide highly educational content about a wide range of causes, Unite for Change is a new online destination powered by CanadaHelps. On Unite for Change, Canadians can give to one of more than 35 Cause Funds currently available, with donations automatically divided among a group of registered charities that are all working towards the same cause. With three environment-related funds to choose from – the Fight Climate Change with Policy Fund; Protect the Environment Fund; and the Land and Food Justice Fund – it has never been easier for Canadians to donate on Earth Day to help make a lasting impact.
“Our goal in creating Unite for Change is to make it easy for younger Canadians to support the causes they care about, which includes tackling climate change. By providing an easy way to give, while also providing a place where Canadians can find highly educational content, we’re mobilizing support to tackle some of the most important causes affecting our world today,” said Shannon Craig, Chief Marketing and Product Officer at CanadaHelps. “Unite for Change allows Canadians to engage in a wide range of causes, including ending climate change, taking action against racism, supporting Indigenous-led charities, and so much more. It also enables Canadians to choose to give once or year-round with a monthly donation, which are growing in popularity.”
Earth Day 2022 takes place annually on April 22nd and is one of the most recognized days on the calendar that encourages people and organizations to take action to protect the planet. Through Unite for Change, three Cause Funds enable Canadians to directly support environmental issues:
“It has never been easier for Canadians to support the causes they care most about with a resource like Unite for Change,” said Craig. “This Earth Day, we’re hopeful that with the wide range of simplified giving tools now available, and educational content on environmental causes that can be accessed via Unite for Change, Canadians will respond to the global call to action with generosity.”
Fast Facts on Canadians and the Environment:
For more information on how to support Earth Day 2022, visit Unite for Change.
Unite for Change is on a mission to empower Canadians who want to make our world a better place. At UniteforChange.com, Canadians can learn about issues, spread the word, and fund change for the issues that matter to them. While the issues may be complex, we believe the future we want is within reach when we all do our part. Cause Funds on Unite for Change allow Canadians to fuel the collective work of many charities all addressing the same cause and make a real impact. Unite for Change is powered by CanadaHelps.org, a public foundation advancing philanthropy through technology.
CanadaHelps is a public foundation advancing philanthropy through technology. For Canadians, it powers CanadaHelps.org, a safe and trusted destination for discovering and supporting any charity in Canada, and UniteforChange.com, where Canadians can learn about causes and easily support the collective work of charities addressing a cause they care about. CanadaHelps also develops affordable fundraising technology used by more than 25,000 charities, and free training and education so that, regardless of size, all charities have the capacity to increase their impact and succeed in the digital age. Since 2000, over 3.4 million people have given more than $2.1 billion through CanadaHelps. Connect with CanadaHelps on Twitter, Facebook, Instagram and LinkedIn.